How do I actually create a new album? Walk me through it.

On the left sidebar, go to AI Albums / Events and hit "Create New Album" — or use the Create Album button right on the dashboard. That opens a three-step wizard. Step one is the basics: album name, description, event date and location, and your download policy. Step two is design and branding: template, cover image, logo, watermark choice. Step three finishes the job and drops you into the album so you can start uploading. You can refine almost all of it later, so don't overthink the first pass — name it, pick the date, move on.