How much manual follow-up does this really save? I currently spend hours messaging clients after events.

That's precisely the pain it removes. Photographers who use notifications report guests getting instant alerts when photos are live, which lifts download rates and kills the follow-up cycle — no more "hi, just checking you saw your photos are up" messages to forty different people. Between the automatic emails, the WhatsApp alerts and the guests self-serving via face search, the photographer's job ends at publish. The platform's own materials frame it as exactly that: less manual messaging, higher engagement, happier clients.