Is white label only for big studios, or can a solo photographer use it too?

It's listed as included across Snaptide's plans — free and paid — so it's not gated behind some agency-tier. Whether a solo photographer bothers with it is another question: if you're a single shooter delivering to couples by WhatsApp, your own subdomain is a nice touch but hardly essential. Where it earns its keep is studios and event companies whose entire client experience is branded, or photographers who want every asset — website, gallery, email — under one consistent domain.