What does Snaptide's white label actually include? I keep hearing the term thrown around.

Two distinct pieces. First, Album White Label: your albums get delivered from your own domain or subdomain instead of snaptide.ai, so the URL guests see is yours. Second, Email White Label: client-facing emails — album delivery, guest access, account notifications — get sent from your own email server and address rather than Snaptide's default. Underneath both, Snaptide is still powering the hosting, face recognition, guest access and delivery; it just looks like it's all coming from you.